SOURCE OF DEEP HYDRATION FOR DRY, SENSITIVE AND DEHYDRATED HAIR
Dry hair appears arid, dull and breaks easily. To obtain soft and bouncy hair we need to supply it with the components they lack most water and lipids. For this reason, the MOISTURIZING line uses a synergy of ingredients which are extremely nutritious, like Murmur butter, Macadamia oil, organic Honey and biodynamic Hazelnut. A rich and precious blend which renders hair shiny and silky giving it a beautiful softness.
ANTIOXIDANT TREATMENT FOR COLOURED, HIGHLIGHTED OR LOWLIGHTED HAIR
The brilliance of coloured hair is intense, magnetic and seductive. Coloured hair has being treated chemically and remains sensitive to UV rays and external agents, it is therefore fundamental to adopt a treatment program that preserves it’s brilliance in time. COLORUP offers a delicate cleansing and polishing action that allows the cuticles to retain the colour pigments and proceeds with a protective mask, anti-oxidant and nutritive treatment which intensifies the colour and renders it long-lasting. A unique ritual which takes advantage of a cocktail of the most powerful antioxidants present in nature: organic Goji, biodynamic Red Vine and Fire Tulip Tree.
THICKENING AND VOLUMIZING TREATMENT, FOR FULL BODIED ENERGISED HAIR
Thin fine hair is more vulnerable to external agents and subject to static electricity, this is why fine hair is prone to have difficulties maintaining styling. Light, aimed formulations are needed to improve it’s look. Formulas which cleanse delicatly, increase volume, strength and increases density. XVOLUME is composed of a delicate and slightly hydrating hair bath which cleanses and invigorates the hair and a spray which lifts the hair from the roots. Hair appears stronger, bouncy and with body and volume.
BOUNCE AND HYDRATION FOR NATURALLY CURLY OR PERMED HAIR
The synergy of treatments in the BECURLY line is tailored to the needs of curly hair. The hair bath and mask favour rehydration and help detangle knots, carrying nutrients and sealing scales that in curly hair overcomes dullness and creates shiny curls. Curly potion is an honest to goodness bounce elixir, which with its fine texture gives support, definition and separation. The synergy of biodynamic Licorice, organic Hypericum and ethical Crabwood give nourishment, bounce and vigor.
SMOOTHING AND DISCIPLINARY TREATMENT TO OBTAIN HEALTHY, STRONG AND BRILLIANT STRAIGHT HAIR
Short, medium or long, straight hair possess an innate elegance which makes it perfect for any look and occasion. However it must appear healthy, shiny and tended for a perfect polish look. To obtain this result it is fundamental that the cuticles are perfectly sealed and polished so as to reflect luminosity resulting in nourished, soft to the touch hair that is protected from excessive heat from dryer and flat iron use. SMOOTH+ is a disciplining treatment resulting in polished and shiny cuticles stemming from the antioxidant action of the Buriti oil and the bounce from the organic Rose and biodynamic Caraway.
A SUBLIME AND VOLUPTUOUS SYNERGY THAT INFUSES THE HAIR FIBER WITH SILK
To regulate frizzy, thick and unstructured hair one must act on two fronts infuse nutrients deeply in the hair fiber and polish the superficial surface. Frizzy and dull hair is in fact characterised by uplifted and irregular cuticles. When in this state the hair surface does not reflect light and hair appears dull and opaque. SILK’N GLOW cleanser brings first a regulating effect. The nutritious treatment transforms hair matter into pure silk. The serum is the final touch that coats the hair with micro-particles of light. A synergy of restructuring, nourishing and silkening active ingredients. Biodynamic Oats, organic Cupuaçu butter and ethical Brazilian nut makes for soft and shiny hair, pure silk.