//PROFESSIONAL HAIR COLOUR, HAIR CARE & TREATMENTS WITH ORGANIC AND BIODYNAMIC INGREDIENTS BY OWAY // IF YOU BELIEVE THAT OUR WONDERFUL PLANET DESERVES TO BE SAVED AND RESPECTED AND YOU CHOOSE TO REDUCE YOUR IMPACT BY MAKING RESPONSIBLE PURCHASES // IF YOU WANT TO DETOXIFY YOURSELF FROM CHEMICAL AGENTS FULL OF AGGRESSIVE, TOXIC SUBSTANCES BY CHOOSING PRODUCTS RICH IN ORGANIC, BIODYNAMIC INGREDIENTS // IF YOU WANT TO BE SEDUCED BY SUBLIME BLENDS OF ESSENTIAL OILS, PHYTO-PROTEINS AND NOURISHING BUTTERS // IF YOU PREFER GLASS, PRECIOUS, PURE, INFINITELY REUSABLE AND RECYCLABLE OVER POLLUTING, DISPOSABLE PLASTIC // IF YOU ARE LOOKING FOR A BRAND WITH A HUMAN FACE THAT PURCHASES OVER FAIR TRADE NETWORKS AND DEVELOPS ECO-SUSTAINABLE PROJECTS // IF YOU WANT A CHOICE TO GO PPD FREE, RESORCINOL FREE, AMMONIA FREE AND VEGAN // IF YOU WANT AN ORGANIC SHAMPOO AND CONDITIONER WITH HIGH QUALITY ORGANIC INGREDIENTS // IF WHAT YOU’RE LOOKING FOR IS QUALITY, CONSISTENCY, TRANSPARENCY AND ENTHUSIASM, WELCOME TO THE WORLD OF ORGANIC WAY SUSTAINABLE LUXURY.
BIODYNAMIC
INGREDIENTS
FAIR TRADE
NETWORKS
GREEN
CHEMISTRY
SUSTAINABLE
DEVELOPEMENT
HEAD
SPA
“We start from the earth from whence life is born”
We take care of the soil before planting, so that it is purified and strengthened, nourishing it with preparations that we distribute following the rhythms of the season, the latitudes, the needs of each bush and the phases of the moon. At harvest time we get fruits, seeds, buds and leaves that are purer and rich in concentrated ingredients.
This is our biodynamic vision and why we grow herbs and medicinal herbs directly on our biodynamic farm Ortofficina located in the Bologna Hills
Our attention to the continuous search for the the healthiest and most wholesome ingredients leads us to collaborate with local biodynamic and organic certified partners. After the harvest, we steam distil the locally grown plants using the stream distillation method to obtain the purest and most prized essential oils and hydrolats from them, or else we grind them to achieve the most effective treatments.
haircare
Alchemy means to transform something ordinary into something extraordinary.
styling & finish
Our deep knowledge of plants and of their secrets led us to the unique Organic Way potions.
OW men
A collection of face, beard, body & hair products with three extraordinary manifestations of nature in every formula.
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