//PROFESSIONAL HAIR COLOUR, HAIR CARE & TREATMENTS WITH ORGANIC AND BIODYNAMIC INGREDIENTS BY OWAY // IF YOU BELIEVE THAT OUR WONDERFUL PLANET DESERVES TO BE SAVED AND RESPECTED AND YOU CHOOSE TO REDUCE YOUR IMPACT BY MAKING RESPONSIBLE PURCHASES // IF YOU WANT TO DETOXIFY YOURSELF FROM CHEMICAL AGENTS FULL OF AGGRESSIVE, TOXIC SUBSTANCES BY CHOOSING PRODUCTS RICH IN ORGANIC, BIODYNAMIC INGREDIENTS // IF YOU WANT TO BE SEDUCED BY SUBLIME BLENDS OF ESSENTIAL OILS, PHYTO-PROTEINS AND NOURISHING BUTTERS // IF YOU PREFER GLASS, PRECIOUS, PURE, INFINITELY REUSABLE AND RECYCLABLE OVER POLLUTING, DISPOSABLE PLASTIC // IF YOU ARE LOOKING FOR A BRAND WITH A HUMAN FACE THAT PURCHASES OVER FAIR TRADE NETWORKS AND DEVELOPS ECO-SUSTAINABLE PROJECTS // IF YOU WANT A CHOICE TO GO PPD FREE, RESORCINOL FREE, AMMONIA FREE AND VEGAN // IF YOU WANT AN ORGANIC SHAMPOO AND CONDITIONER WITH HIGH QUALITY ORGANIC INGREDIENTS // IF WHAT YOU’RE LOOKING FOR IS QUALITY, CONSISTENCY, TRANSPARENCY AND ENTHUSIASM, WELCOME TO THE WORLD OF ORGANIC WAY SUSTAINABLE LUXURY.
BIODYNAMIC
INGREDIENTS
FAIR TRADE
NETWORKS
GREEN
CHEMISTRY
SUSTAINABLE
DEVELOPEMENT
HEAD
SPA
“We start from the earth from whence life is born”
We take care of the soil before planting, so that it is purified and strengthened, nourishing it with preparations that we distribute following the rhythms of the season, the latitudes, the needs of each bush and the phases of the moon. At harvest time we get fruits, seeds, buds and leaves that are purer and rich in concentrated ingredients.
This is our biodynamic vision and why we grow herbs and medicinal herbs directly on our biodynamic farm Ortofficina located in the Bologna Hills
Our attention to the continuous search for the the healthiest and most wholesome ingredients leads us to collaborate with local biodynamic and organic certified partners. After the harvest, we steam distil the locally grown plants using the stream distillation method to obtain the purest and most prized essential oils and hydrolats from them, or else we grind them to achieve the most effective treatments.
SUMMER RECIPES FOR HEALTHY, SHINY HAIR AND SKIN
SunWay is the OW Program that provides to hair and body nutrients and antioxidants needed during the summer: against oxidative stress, structural damage, dehydration. All treatments are accompanied by the fresh and fragrant aromatherapic harmony of the essential oils of Biodynamic Fennel, Biodynamic Lemon, Mandarin Orange, Sweet Orange And Bergamot, which make for an energising and toning treatment.
BIODYNAMIC
Biodynamic Green Anise Extract performs an antioxidant action that fights the action of free radicals caused by external agents.
ORGANIC
Organic Baobab Oil, in its calibrated composition, the saturated fats and monounsaturated fatty acids penetrate inside the cortex, improving its elasticity and softness.
ETHICAL
Fair-Trade Passionfruit Oil coming from ethically managed cultivations of the Amazon Forest, this oil has a light consistency that moisturises the hair, fighting dehydration.
haircare
Alchemy means to transform something ordinary into something extraordinary.
styling & finish
Our deep knowledge of plants and of their secrets led us to the unique Organic Way potions.
OW men
A collection of face, beard, body & hair products with three extraordinary manifestations of nature in every formula.
from the blog
Industry Awards for 2019 Australia & New Zealand
A huge congratulations... As this year comes to an end its important to reflect on the achievements we have had in both our personal and professional lives and how we have contributed [...]
Have a Merry Green Christmas 2019
For Christmas 2019, Spread the happiness around with OWAY’s tailor-made collections of products for hair, body, face and beard care. Choose one of the Special Gift Sets from OWAY’s most popular products either for yourself [...]
The Ultimate Guide to Wearing Your Hair Naturally
Whether you have curly hair, straight hair, thin or thick hair – all hair is beautiful, as long as you know how to work with it, not against it. Don’t you just love when [...]