dailyAct

HYDRATING AND ENERGISING DAILY RITUALS

Hair that is frequently washed needs to be subjected to a ritual that unites delicate cleansing, hydration and invigoration with protection from oxidating, mechanical and thermal stresses tied to styling. The DAILY ACT line supplies the right combination of hydration, protection and shine, increases strength and resistance and prevents the formation of split ends.

Frequent use hair & scalp bath

Frequent use conditioner

Phytoprotein mist

moisturizing

SOURCE OF DEEP HYDRATION FOR DRY, SENSITIVE AND DEHYDRATED HAIR

Dry hair appears arid, dull and breaks easily. To obtain soft and bouncy hair we need to supply it with the components they lack most water and lipids. For this reason, the MOISTURIZING line uses a synergy of ingredients which are extremely nutritious, like Murmur butter, Macadamia oil, organic Honey and biodynamic Hazelnut. A rich and precious blend which renders hair shiny and silky giving it a beautiful softness.

Moisturizing hair bath

Moisturizing hair mask

No-rinse moist conditioner

colorUp

ANTIOXIDANT TREATMENT FOR COLOURED, HIGHLIGHTED OR LOWLIGHTED HAIR

The brilliance of coloured hair is intense, magnetic and seductive. Coloured hair has being treated chemically and remains sensitive to UV rays and external agents, it is therefore fundamental to adopt a treatment program that preserves it’s brilliance in time. COLORUP offers a delicate cleansing and polishing action that allows the cuticles to retain the colour pigments and proceeds with a protective mask, anti-oxidant and nutritive treatment which intensifies the colour and renders it long-lasting. A unique ritual which takes advantage of a cocktail of the most powerful antioxidants present in nature: organic Goji, biodynamic Red Vine and Fire Tulip Tree.

Color protection hair bath

Color protection hair mask

Color protection veil

xVolume

THICKENING AND VOLUMIZING TREATMENT, FOR FULL BODIED ENERGISED HAIR

Thin fine hair is more vulnerable to external agents and subject to static electricity, this is why fine hair is prone to have difficulties maintaining styling. Light, aimed formulations are needed to improve it’s look. Formulas which cleanse delicatly, increase volume, strength and increases density. XVOLUME is composed of a delicate and slightly hydrating hair bath which cleanses and invigorates the hair and a spray which lifts the hair from the roots. Hair appears stronger, bouncy and with body and volume.

Volumizing hair bath

Volumizing root spray

beCurly

BOUNCE AND HYDRATION FOR NATURALLY CURLY OR PERMED HAIR

The synergy of treatments in the BECURLY line is tailored to the needs of curly hair. The hair bath and mask favour rehydration and help detangle knots, carrying nutrients and sealing scales that in curly hair overcomes dullness and creates shiny curls. Curly potion is an honest to goodness bounce elixir, which with its fine texture gives support, definition and separation. The synergy of biodynamic Licorice, organic Hypericum and ethical Crabwood give nourishment, bounce and vigor.

Curly hair bath

Curly hair mask

Curly potion

smooth+

SMOOTHING AND DISCIPLINARY TREATMENT TO OBTAIN HEALTHY, STRONG AND BRILLIANT STRAIGHT HAIR

Short, medium or long, straight hair possess an innate elegance which makes it perfect for any look and occasion. However it must appear healthy, shiny and tended for a perfect polish look. To obtain this result it is fundamental that the cuticles are perfectly sealed and polished so as to reflect luminosity resulting in nourished, soft to the touch hair that is protected from excessive heat from dryer and flat iron use. SMOOTH+ is a disciplining treatment resulting in polished and shiny cuticles stemming from the antioxidant action of the Buriti oil and the bounce from the organic Rose and biodynamic Caraway.

Smoothing hair bath

Smoothing conditioner

Smoothing cream

Smoothing fluid

silk’n glow

A SUBLIME AND VOLUPTUOUS SYNERGY THAT INFUSES THE HAIR FIBER WITH SILK

To regulate frizzy, thick and unstructured hair one must act on two fronts infuse nutrients deeply in the hair fiber and polish the superficial surface. Frizzy and dull hair is in fact characterised by uplifted and irregular cuticles. When in this state the hair surface does not reflect light and hair appears dull and opaque. SILK’N GLOW cleanser brings first a regulating effect. The nutritious treatment transforms hair matter into pure silk. The serum is the final touch that coats the hair with micro-particles of light. A synergy of restructuring, nourishing and silkening active ingredients. Biodynamic Oats, organic Cupuaçu butter and ethical Brazilian nut makes for soft and shiny hair, pure silk.

Silk´n glow hair bath

Silk´n glow hair mask

Silk´n glow serum

styling & finish

INFINITE STYLING EXPRESSIONS, NOURISHED AND PROTECTED HAIR

Styling, defining and finishing products on the market today contain the highest concentration of chemical substances: petrolatum, parabens, PEG, PPG & BG, synthetic fragrances, dyes, etc. The OW line has for the first time replaced these ingredients with waxes and resins of vegetable origin, biodynamic organic extracts, pure essential oils and natural emollients. The result? Nutritious, hydro-regulating, ultra- high performance formulations, which give rise to protected hair and endless, long-lasting styling possibilities.

Glossy nectar

Bio-rich water

Flux potion

Nurturing drops

Thermal stress protector

Sea salt spray

Sculpting mist

Glamshine cloud

Boho pomade

Shabby mud

Precious wax

Shaping putty

Frozen glaze

Quick glue