Something that sets OWAY apart from other professional hairdressing companies is our commitment to the environment and green chemistry. We want a product that is as natural and clean as possible and to ensure we have the finest ingredients in our professional haircare, styling and colour ranges, medicinal plants and herbs are grown at OWAY HQ on a privately owned farm nestled in the green Bologna Hills in Italy.

That’s right, 50,000 square metres of amazing medicinal plants and herbs are process on site without the use of chemicals to produce pure essential oils – it is these oils that make up some of the ingredients in our professional haircare, styling and colour range. Essential oils not only give life to the fragrance of our ranges but they’re also functional active ingredients for hair and scalp conditions.

We refer to the farm as Ortofficina (auto-fa-chi-na) which is farmed according to the biodynamic method. The biodynamic method dates back to 1924 when Rudolf Steiner gave life to biodynamic farming, he wanted to set farmers free from chemical products in fertilisation and plant protection. The main principle of biodynamic farming is that the entire farm exists as a single entity without the need for outside inputs.

On a biodynamic farm everything works together – the forest, meadow, fields, garden, animals, plants, hedges, fruit trees, useful insects, compost pile, humus and earthworms for example create feed, fertiliser and natural protection for each other. The moon and lunar phases are also an important part of biodynamic farming. Just like the moon effects the tide, biodynamic farming takes into consideration the moon’s effect on plants and as such the timing of sowing, weeding, and harvesting are planned to utilise the moon’s influences on plant growth.

The question most people ask is “what is the difference between organic and biodynamic?” Biodynamic has a lot in common with organic practices – with an emphasis on manures and composts and the exclusion of artificial chemicals. One big differences is that organic farmers don’t need animals they can go and buy organic manure for their organic crops. However, biodynamic farmers must have animals within their farm to produce the manure for their crops, everything must be be self-sustaining – nothing is brought into a biodynamic farm. Animals on a biodynamic farm only consume produce from the farm itself, everything works together to create a fully functioning eco system without chemicals. A biodynamic farm is much more controlled because every step along the way is managed by the farmer, ensuring animals are never feed antibiotics and each element within is chemical free.

So, next time the smell of lavender, thyme or mint floats past your nose when you reach for your favourite OWAY product know that you are using a product that packed full of all the good stuff.

Enjoy OWAY!

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0KM BIODYNAMIC ACTIVE INGREDIENTS / BOTANICAL ORGANIC AND BIODYNAMIC ESSENTIAL OILS / ORGANIC EXTRACTS / PHYTO-DERIVED INGREDIENTS / NATURALLY DERIVED CONDITIONERS AND SOFTENERS / RAW MATERIALS FROM FAIR TRADE MARKETS / VEGAN FRIENDLY INGREDIENTS